‘Green fleet’ is a phrase that has been around for a while now but, like any change in thinking, it has taken time for this concept to be adopted by the masses.

Initially there seemed to be resistance from some in the industry that global warming was ‘hype’ or ‘scare tactics’ by environmentalists simply trying to attract attention to their cause. Over time, however, scientific data appeared that backed what many were saying, which was that excessive carbon emissions were contributing to climate change. It started to dawn on many businesses that something needed to be done, and so began efforts to not just review a business’s carbon footprint, but to find ways to minimize it.

With the collective paradigm shift that is taking place, the green fleet movement is gaining greater acceptance and becoming more mainstream, as awareness of its importance — and associated benefits — are growing.

Green fleet demand is growing

Government legislation — Government initiatives are pushing for ‘cleaner cities’ as well as new GHG reporting recommendations for government suppliers, which has prompted many fleets to look at how they collect data on GHG emissions and find ways to reduce emissions where possible.

Consumer demand — Some companies have responded to increasing pressure from consumers, who are demanding that their favorite brands clearly demonstrate that they are making more of an effort to be green, including within their delivery supply chain.

Bigger profits — Smart fleets are realizing that green initiatives can actually have a positive ROI, since they involve reducing the number of wasted miles (lowering fuel and driver costs) or improving asset utilization (reorganizing routes and delivery schedules to maximize a vehicle’s use rather than purchasing a new one).

Support network — A growing infrastructure around green fleets is making it easier for fleet managers to make the switch to a more eco-friendly fleet. There is an increase in the number of high profile conferences such as the Green Fleet Conference in San Diego, held around October every year. There are also organizations that provide information and advice to fleet managers who want to know the best options available for ‘green fleeting’ their vehicles.

More advanced softwareGPS fleet tracking programs have come a long way, and are now sophisticated enough to easily allow fleet managers to track metrics that previously may have been too time-consuming or too difficult to monitor. Online software programs, such as Telogis Fleet™, are powerful GPS tracking tools. They can be configured to automatically track and report on total fleet miles, fuel consumption, asset utilization, excessive idling and much more. This means fleet managers can satisfy any green fleet reporting requirements, while at the same time reducing carbon emissions by helping drivers to curb wasteful driving.

Is it time for your fleet to become a green fleet?

If learning more about green fleets has piqued your interest about ways to reduce your fleet’s carbon footprint, read this post on how you can become a green fleet and how others are doing it right now.