Telogis, a GPS Fleet Tracking and Productivity software provider, launches new brand and web site
Costa Mesa, CA — May 21, 2007 Always leading in innovation, Telogis is proud to announce the new Telogis brand and Telogis.com website. Telogis is growing at a rate of 100% year over year and wanted its message and look to represent our rapid growth and our innovative customer-centric culture.
To accomplish this objective, Telogis brought in Kim Troxel, of RedTrox Inc. to lead the Marketing Department. “The past look and feel of Telogis did not match the quality of their products. We wanted to promote a brand image that represented Telogis' commitment to high quality and innovative products”, said Kim Troxel.
Over the past year, Telogis has undergone a total re-branding effort. “I am proud of our new brand image,” remarks Steve Rabago, CEO of Telogis. “Our marketing efforts now truly represent the high quality and innovation equal to that of our products and services.” The new website features clearer navigation, more focused content and a cleaner user interface for enhanced usability.
A logo can speak volumes about a company's products, services and values. The three rings intertwined represent the interdependence with our customers, vendors, employees, and our products and service. This interdependence extends to our OnTrack Fleet Productivity and GeoBase Mapping Platform products as they are linked but not fused, and each with their own unique identity through color and form creating a whole enterprise. The circular shapes represent Telogis' forward movement and the colors chosen represent space, both the virtual and earthly.
Telogis is a Location Technology company delivering software and services through two product lines. OnTrack provides GPS Fleet Tracking Productivity Tools and Fleet Management Systems; and GeoBase, designs and sells GIS component software and platforms for application developers. Telogis was established in 2001, and has offices in California, Texas, Washington and Christchurch New Zealand. Telogis software services and products are used and distributed worldwide through a network of authorized resellers and licensees. To learn more about Telogis and to download a free copy of the Aberdeen report- Service on the Move: Driving Profitability via Fleet Management, visit our website at www.telogis.com Mission: “Dedicated to enhancing the value of our customer's business, through intelligent integration of location technologies, information, and services.”